Burger King Worldwide barely had an opportunity to feel good about strong full-year 2012 results that validate last year’s ambitious menu makeover before announcing that it needs to adjust menu/marketing strategies to deal with a slower Q1 2013
A single McDonald’s restaurant in Warilla, Australia, this week began a limited, five-week test of offering dine-in customers food brought to their table served on china, accompanied by glassware and cutlery. According to a story in the Illawarra Mercury, the test has been given the green light by McDonald’s Corp
McDonlad’s recent history show that they have been pretty aggressive at moving the needle at breakfast and at building their breakfast share. They’ve been aggressive with beverages, too. They had blue ocean for awhile with blended-ice [drinks such as frappés] before a lot of people tried to copy what they were doing. And they’re going to continue to work with beverage opportunities.
The bad news is that dining occasions are declining among young adults, who traditionally account for the most restaurant business customer traffic. Balancing this is the news that visits by Millennials’ parents and grandparents have been rising
Burger King is kicking off the new year with a slew of new menu items, including two “molten fudge” desserts and a Whopper with avocado and swiss. Perhaps most notable are the restaurant’s chicken nuggets. Previously dubbed BK Crown Tenders, the product now takes on a name more closely associated with McDonald’s.
The quick-service category continues to provide the restaurant’s only positive growth in customer traffic, according to new data from NPD Group. It finds that for the July-August-September quarter of 2012, net overall restaurant visits were flat
A renewed emphasis on low-priced food helped the company bounce back from a rare decline in October.
McDonald’s said global sales at restaurants open at least 13 months were up 2.4% in November, easily topping the tepid 0.17% increase expected by analysts polled by Consensus Metrix.
McDonalds are testing three new varieties of the iconic sandwich: Habanero Ranch, Deluxe and Bacon and Cheese.
Last month, McDonald’s CEO Don Thompson responded to a disappointing earnings report by promising to make “tactical adjustments” to build customer traffic. The test of the Egg White Delight McMuffin reported here last week was one example. Now more are coming clear