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McDonald’s continues to explore what it can turn into a tortilla wrap. Their new wraps menu which is being launched first in Ireland consist of The Sweet Chilli Crispy Chicken Wrap, The Salsa & Mayo Grilled Chicken Wrap, The Crispy Chicken & Bacon Wrap, The Spicy Veggie Wrap and is backed by a heavyweight marketing campaign. A TV advert backing the Wraps launch shows people doing a variety of tasks—playing the piano, solving a Rubik’s Cube, typing, golfing, etc.—one-handed while eating a wrap.

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