Just think of how often you’re online yourself – then think of how important it is to make sure that you’re visible to your customers when they go online. Here are some facts that you should bear in mind:
- 85% of the Irish population use the Internet.
- Roughly the same number research goods and services online.
- 2.9 million Irish people buy online each year.
- 30% of Irish consumers expect their mobile phone to be their main shopping tool in the future.
How to Implement a successful social media campaign
Wold you like to create a successful social media campaign for your business, but you don’t know where to start. We’ll help you!
- Know your business goals: Define your company, its products or services. What sets you apart from your competition.
- Know your audience: Profile your prospective customer in terms of demographics—age, sex, family composition, earnings, geographic location, lifestyle.
- Develop a strategy and tactics:
- Which Social Media Platforms?
- Facebook: 95% of users follow brands, over 80% Irish Business have profiles and 69& of users use it daily.
- Intagram: Fastest growing social, 2nd most used platform, age profile 20-50yrs. old (68% females)
- Twitter: 500,000 log on daily/ 1m tweets, 50% users under 35yrs. old
- Type of Content?
- Call to Action?
- Frequency/Time of Posting?
- Budget?
- Scheduling/Live Posting?
- Which Social Media Platforms?
- Monitoring and measuring
- Reach: how many people have seen your posts?
- Engagement: how much have you connected with your fans?
- Target Audience: Are they your correct target audience?
- Did we achieve ROI?
- What changes can we make?
Now that you’ve learned some techniques to creating a successful social media campaign, it’s time to make sure you’re as visible as possible to your online customers!
Thinking that this all sounds like a lot of work? We totally understand!
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