Dublin is one of the cheapest cities in which to buy that global hotel menu classic, the club sandwich, according to an index released today.
Exports of Irish produce for use in McDonald’s restaurants throughout Europe increased by 25% in three years to €200m a year, the company disclosed yesterday.
McDonald’s Restaurants of Ireland said it grew its exports of Irish produce to €200m in 2011, up €40m since 2008. One in every five McDonald’s burgers sold in Europe is made from Irish beef.
Almost 12 months ago we saw the launch of the Brazer, a griddled chicken breast which was available as a Burger, Twister and Salad. Whilst initial market test’s were promising the Brazer has slipped into oblivion with sales figures failing to deliver as expected. A hard to eat burger with too much bun, a relatively tasteless twister and at best a bland salad have all led to the plug being pulled on the Brazer. However after such a large investment it was inevitable that we would see another attempt at a griddled piece of chicken….
Quiche, red bean pie, cabbage soup … not exactly what you’d expect from a quick-service restaurant company, right?
But those are actual menu items at McDonald’s restaurants around the world: You can order up a Quiche de Queijo (cheese quiche) in Brazil, Red Bean Pie in Hong Kong (where red beans are commonly used in desserts), and traditional Caldo Verde soup (made with cabbage, kale, onion, potato and chorizo) in Portugal.
Fear not, Big Mac lovers – you can still walk into almost any McDonald’s and get those two all-beef patties with special sauce, lettuce, cheese, pickles, and onions on a sesame-seed bun that you’ve come to know and love. (After all, we didn’t get to be a global company by losing sight of what made us successful in the first place.)
But we also understand that tastes vary around the globe. That’s why, in many markets, we supplement our iconic menu items with distinctive offerings that embrace local tastes. But instead of simply duplicating local favorites, we take what’s familiar and put a McDonald’s twist on it.
Today, McDonald’s restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company’s recently announced ‘Commitments to Offer Improved Nutrition Choice’ which strive to help customers – especially children and families – make nutrition-minded choices whether visiting McDonald’s or elsewhere.