McDonlad’s recent history show that they have been pretty aggressive at moving the needle at breakfast and at building their breakfast share. They’ve been aggressive with beverages, too. They had blue ocean for awhile with blended-ice [drinks such as frappés] before a lot of people tried to copy what they were doing. And they’re going to continue to work with beverage opportunities.
This Saturday (26th January) is the day that most people are likely to fall off the wagon and break those hard-to-achieve New Year’s Resolutions, according to research by Pizza Hut.
The bad news is that dining occasions are declining among young adults, who traditionally account for the most restaurant business customer traffic. Balancing this is the news that visits by Millennials’ parents and grandparents have been rising
Burger King is kicking off the new year with a slew of new menu items, including two “molten fudge” desserts and a Whopper with avocado and swiss. Perhaps most notable are the restaurant’s chicken nuggets. Previously dubbed BK Crown Tenders, the product now takes on a name more closely associated with McDonald’s.
The quick-service category continues to provide the restaurant’s only positive growth in customer traffic, according to new data from NPD Group. It finds that for the July-August-September quarter of 2012, net overall restaurant visits were flat
McDonald’s sales at established restaurants rose more than expected in November.
A renewed emphasis on low-priced food helped the company bounce back from a rare decline in October.
McDonald’s said global sales at restaurants open at least 13 months were up 2.4% in November, easily topping the tepid 0.17% increase expected by analysts polled by Consensus Metrix.
McDonalds are testing three new varieties of the iconic sandwich: Habanero Ranch, Deluxe and Bacon and Cheese.
Last month, McDonald’s CEO Don Thompson responded to a disappointing earnings report by promising to make “tactical adjustments” to build customer traffic. The test of the Egg White Delight McMuffin reported here last week was one example. Now more are coming clear
Given an economic environment that McDonald’s Corp. CEO Don Thompson recently called “uncertain and fragile,” chains are trying to minimize the uncertainty by bring back limited-time-offer burgers that customers already have shown they will buy. Chains are going back five years or even more to find once-popular foods worthy of return engagements rather than constantly gamble solely on totally new menu items.
Tinkering with the Colonel’s chicken seems to be the norm at KFC Japan. Most recently, they’ve introduced new Ginger Salt Fried Chicken (previously they offered chicken with a rice breading).
The chicken is flecked with black sesame seeds and comes with a ginger seasoning packet to sprinkle on before eating for more ginger flavor
