McDonald’s new Premium McWrap is more than a new menu item, it is, in restaurant parlance, a new “platform,” meaning different varieties can be added. Part of its appeal is that almost anything can be rolled in a flour tortilla and added as a McWrap LTO without requiring major crew retraining.
Burger King this week will announce new summer menu LTOs that include the returns of the Carolina BBQ Whopper/Chicken and Memphis Pulled Pork sandwiches. But there will be one audacious difference: The menu includes a boneless BK Rib Sandwich that can be seen as an answer to rival McDonald’s popular McRib.McRib first appeared on the McDonald’s menu as a limited-time offer in 1981. It was offered in the U.S. back in December. Since its creation, it has reappeared irregularly while building a very loyal fan base (see @McRibWatch on Twitter) that clamors for it to be offered permanently. Its popularity is global. McDonald’s stores in Austria last year introduced a deep-fried-patty version called McRibster.
It’s back by popular demand! The McDonald’s “Great Tastes of America” promotion is once again running throughout the month of May and June across Ireland and the UK.
The marketing team at McDonald’s have once again tapped into and satisfied the demands of consumers here in Ireland, a group who continue to grow more adventurous in the their choice of fast food, seeking out a range of new and exciting flavors from around the globe.
Diners are acutely price-conscious now but their dining preferences may be less strongly determined by promotional or price offers than some operators appear to believe. The NPD Group’s new report, “Defining Value Today: How Consumers Choose to Eat Out,” finds that loyalty keeps many diners returning to their favorite spot no matter what.
Burger King’s Spring Menu for 2013 explodes in literally a dozen directions like fireworks. As BurgerBusiness.com tipped last week, new menu items include a Chipotle Whopper and Donut Holes. But this menu flies all over the board: there are a stuffed beef burger, regular beef burger, turkey and chicken sandwiches plus a chicken wrap. It includes drinks both cold and hot and a snackable dessert. It’s as though Burger King is saying, “Surely there must be something here you’ll like.”
Perhaps so. Here’s the lineup, piece by piece
The American burger chain has taken France’s cherished Camembert cheese and stuck a ‘Mc’ in front of it. What other regional variations has it unleashed on the world
Spending in restaurants, takeaways and cafés has more than doubled (+102%) in the last decade, according to a new report by the Payments Council in the UK
Spending in restaurants, takeaways and cafés has more than doubled (+102%) in the last decade, according to a new report by the Payments Council in the UK
Burger King Worldwide barely had an opportunity to feel good about strong full-year 2012 results that validate last year’s ambitious menu makeover before announcing that it needs to adjust menu/marketing strategies to deal with a slower Q1 2013
A single McDonald’s restaurant in Warilla, Australia, this week began a limited, five-week test of offering dine-in customers food brought to their table served on china, accompanied by glassware and cutlery. According to a story in the Illawarra Mercury, the test has been given the green light by McDonald’s Corp
