Starbucks yesterday became the first brand on Facebook to exceed 10 million fans, according to the Inside Facebook blog. Inside Facebook’s Sara Inés Calderón said Starbuck’s success on Facebook was partly due to the store’s popularity and ubiquity, but also because it maintains a very active presence on the site.

“The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Starbucks’ closest brand rivals on Facebook are Coca-Cola, with just under 7.5 million, and Skittles, with around 6.5 million fans.