Burger King announced today the much-anticipated introduction of the first stuffed burger on a national quick-service restaurant chain menu. With a name that is nearly as big a mouthful as the product, the Jalapeño & Cheddar BK Stuffed Steakhouse already has slipped onto the menu in some markets.
Burger King has introduced the Sprout Surprise Whopper to change perception of the widely loathed festive vegetable.The fast food chain, which asserts that “Taste is King”, claims the limited edition burger will “prove beyond all doubt that even the much hated sprout can taste delicious”.
Five food outlets were fined almost €40,000 plus legal fees after they were prosecuted for breaching food hygiene regulations last month. The largest fine of €21,000 was imposed on Cashel Kebabs, Co Tipperary, for six counts of breaching the food hygiene regulations.
McDonald’s is launching an advertising campaign to support the return of its festive menu. The TV ad shows cars full of people, some dressed as Santa, singing their orders at McDonald’s drive-thru to the tune of “Deck The Halls”.
Supermac’s are supporting their Free Christmas Glass promotion with a TV advertising campaign. When consumers “Go large” on any meal at Supermac’s they get a FREE festive Coca-Cola Glass! There’s three to collect.
Burger King is to launch its first ‘value’ menu as it looks to extend its appeal to money-conscious consumers. The range, referred to internally as the ‘affordability menu’, will roll out in UK & Irish restaurants from January 2011.
The High Court has appointed an interim examiner to the Four Star Pizza chain after a judge heard the company was insolvent and unable to pay its debts.
John Atherton the managing director of McDonald’s Ireland says that although the recession means a tough trading environment; McDonald’s is weathering the recession better than most.
Burger King is following McDonald’s blazing tracks with their successful snack-size wraps! BK’s three-item line up includes the Texican Wrap, similar to their Texican Whopper, plus Sweet Chili Chicken and Veggie Wraps! Wraps are so in this year, don’t you think?!