Almost 12 months ago we saw the launch of the Brazer, a griddled chicken breast which was available as a Burger, Twister and Salad. Whilst initial market test’s were promising the Brazer has slipped into oblivion with sales figures failing to deliver as expected. A hard to eat burger with too much bun, a relatively tasteless twister and at best a bland salad have all led to the plug being pulled on the Brazer. However after such a large investment it was inevitable that we would see another attempt at a griddled piece of chicken….
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