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Just think of how often you’re online yourself – then think of how important it is to make sure that you’re visible to your customers when they go online. Here are some facts that you should bear in mind:

  • 85% of the Irish population use the Internet.
  • Roughly the same number research goods and services online.
  • 2.9 million Irish people buy online each year.
  • 30% of Irish consumers expect their mobile phone to be their main shopping tool in the future.

How to Implement a successful social media campaign

Wold you like to create a successful social media campaign for your business, but you don’t know where to start. We’ll help you!

  1. Know your business goals: Define your company, its products or services. What sets you apart from your competition.
  2. Know your audience: Profile your prospective customer in terms of demographics—age, sex, family composition, earnings, geographic location, lifestyle.
  3. Develop a strategy and tactics:
    • Which Social Media Platforms?
      • Facebook: 95% of users follow brands, over 80% Irish Business have profiles and 69& of users use it daily.
      • Intagram: Fastest growing social, 2nd most used platform, age profile 20-50yrs. old (68% females)
      • Twitter: 500,000 log on daily/ 1m tweets, 50% users under 35yrs. old
    • Type of Content?
    • Call to Action?
    • Frequency/Time of Posting?
    • Budget?
    • Scheduling/Live Posting?
  4. Monitoring and measuring
    • Reach: how many people have seen your posts?
    • Engagement: how much have you connected with your fans?
    • Target Audience: Are they your correct target audience?
    • Did we achieve ROI?
    • What changes can we make?

Now that you’ve learned some techniques to creating a successful social media campaign, it’s time to make sure you’re as visible as possible to your online customers!

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